Personas

                                                                

Andrew Wilson

Age 37

Location Columbus, OH

Marital Status Married

Education Business degree -  

The Ohio State University  

Occupation Business Owner

Income $85,000 per year

Description 

Andrew Wilson is a middle-aged businessman from Columbus. He lives in Olentangy River Village with his wife and a 7-year-old son. Andrew Wilson owns a business named HighTech. HighTech mainly markets various high technology and electronic product such as microchips, wireless electronics and other daily used appliances. Known as ambitious and highly productive, Andrew Wilson grows his business rapidly and steadily. After 5 years of establishment, HighTech dominates all electronic appliance supply companies in Columbus market. To expand his business nationwide, Andrew Wilson takes business trips every week outside of Columbus. He hopes to network more with similar professionals from different areas so that he can learn more about the external Columbus markets. 

Core Motivators

Hope: Andrew is motivated by expanding his business nationwide; networking with other professionals in different areas may help him find potential clients, partnership and opportunities.

Pleasure: Andrew enjoys exploring local restaurants and bars after work while away on a business trip.  He also enjoys getting to know more people from different areas.

Simplicity Factors

Free: There will not be additional expenses on a business trip.

Convenience: Andrew can easily find a good restaurant or bar while enjoying the place with new business connections.

Customized&Personalized: Andrew will receive suggestions based on his preferences to restaurants, bars, including places that people with similar professional backgrounds tend to enjoy.

Triggers

Traveling Alone: To expand his business nationwide, Andrew usually takes business trips alone every week in different cities.

Mobile Interaction: As a success technology business owner, Andrew is familiar with all kinds of new technology electronic appliances. He uses his phone to contact clients, friends and family. He also downloads all kinds of social media to expand his network.

Free Time: 

A Day in the Life

Andrew wakes up daily at 7am and goes to the gym for an hour. After showering, Andrew sits down for breakfast in the hotel and Skypes with his wife Annie and son Jack. Annie leaves for work at 8am for a media company while his son Jack leaves for school. After checking his schedule, Andrew departs the hotel for a conference at 9:30am. He spends most of his day in the conference introducing his business to business professionals. He hopes to find a partnership or opportunity that will allow him to expand to a new city.
After the conference, Andrew returns hotel in the afternoon. He tries to find some good restaurants and bars to enjoy himself in a unfamiliar city. Sometimes he is lucky to know someone who are also on business trips and have a pleasant time networking with them.

Ted Smith

Age 30
Location Columbus, OH
Marital Status Married
Education Business degree -  
The Ohio State University  
Occupation Retail Salesperson
Income $45,000 per year





Description 
Ted Smith is a young, highly driven businessman. Newly married and out from under college debt, Ted is motivated to provide for his wife and future family. Living in an apartment in Grandview, he has a short commute to downtown Columbus, where he works in sales for a small and upcoming health and fitness company BeWell. A highly active, healthy young entrepreneur, Ted takes pride in his outgoing and energetic reputation. Ted hopes to continue to distinguish his own identity, as well as the BeWell name. BeWell currently markets Protein bars and drinks, as well as various vitamins and apparel. They are highly active in the Columbus sporting environment, sponsoring a variety of races and events. Because BeWell is a young but quickly growing company, Ted currently focuses on sales within the Columbus area. He hopes to begin traveling in the near future, expanding the brand identity nationwide. He is also hoping to find a way to introduce BeWell to professionals who are traveling to Columbus for business.

Core Motivators
Hope: Ted is motivated by the hope of expanding his professional network; to not only seek potential clients and business opportunities, but to also establish himself among respected businessmen in the Columbus area.

Simplicity Factors
Familiarity: Having grown up in Ohio, Ted is very comfortable and familiar with the Columbus area and culture. He takes great pride in the city and it's fast growing business environment. 

Convenience: Having gone to Ohio State with many other business professionals in Columbus, Ted has an impressive network of a similar young entrepreneurs. He interacts with ease and comfort, but hopes to expand this network outside of his own demographic.

Triggers
Social Interaction: Ted is very social and very active in the Columbus scene, spending free time in the various events and activities that the city has to offer. He is very outgoing and friendly, allowing others to feel a trusting affection towards him. 

Mobile Interaction: As a young, recent graduate, Ted is very familiar with current trends and pop culture. He owns the newest Apple products, and regularly participates in social media, using his phone to keep in touch with friends and participate in social events/activities.

A Day in the Life
Ted wakes up daily at 6am and goes on a short run through his Grandview neighborhood. After showering and getting ready for work, he sits down with his wife, Jessica, for breakfast. Jessica leaves for work at a nearby elementary school, and Ted heads to Columbus in his 2008 Honda Accord. He arrives at work promptly at 8am, where he walks through the 30-person office, greeting each employee on his way. He spends his day in a series of meetings, both in-person and on the phone. He chats with local businesses, hoping to expand the BeWell name and product presence in Columbus. He frequently relays between the marketing and finance departments, staying on the same page in each step of decision making. 
After work, Ted heads home two relax with his wife, where they watch television and do light research on available homes in the area. After eating a dinner which they both cook together, they head to a local bar with close friends in the area, with whom they went to college with.