During usability testing, we provided a brief but
concise explanation of our app to our test subjects. We explained that the app
was targeted to lone business professionals traveling to unfamiliar cities and
that it was a way to connect with other professionals also traveling alone. We
provided the key underlying factors that motivate professionals to use our app
for network enhancement:
• Increase a business professional's internal or external network to discover opportunities
Whereas interactions in business functions can feel contrived, we believe our app would allow for a more organic social interaction and that it would incite more satisfying conversations.
We received consistent constructive and complimentary feedback during our usability study.
KEY FEEDBACKS
The image on the top was our initial profile page. The gray icons refer to the descriptive links above the icons which seemed to cause a lot of confusion for the users. They were unsure on whether to click on the descriptive links or on the icons themselves. The image on the bottom is our redesign based on the feedback we received. As you can see, we've used borders to combine the icons and the descriptive terms so that they appear more unified.
Our nearby check-ins page listed the venues nearby and the number of check-ins at each venue, which signifies to the venue's popularity. Our test subjects were routed to a list of people checked in at "Raising Cane's Chicken" when they clicked on the venue. While they found such information helpful, they also wanted a way to acquire information about the venue itself without having to leave the app. This was not something we had initially considered, but their feedback has induced us to create a venue profile page (see below).
We also had a couple of test subjects point out that our jargon needed to be more professional in nature, as we had previously been using the term 'friends' rather than 'connections' throughout our app. We changed our app verbiage to reflect this as well.
Overall, the usability testing was useful in that it allowed us to see things from a different perspective, which ultimately helped us elevate our app for our final presentation. Indeed, the overall feedback regarding our aesthetics was very positive during our final presentation; I believe this speaks to our attentiveness to subject feedback and our desire to craft a clean and usable website.
• Increase a business professional's internal or external network to discover opportunities
Whereas interactions in business functions can feel contrived, we believe our app would allow for a more organic social interaction and that it would incite more satisfying conversations.
We received consistent constructive and complimentary feedback during our usability study.
KEY FEEDBACKS
The image on the top was our initial profile page. The gray icons refer to the descriptive links above the icons which seemed to cause a lot of confusion for the users. They were unsure on whether to click on the descriptive links or on the icons themselves. The image on the bottom is our redesign based on the feedback we received. As you can see, we've used borders to combine the icons and the descriptive terms so that they appear more unified.
Our nearby check-ins page listed the venues nearby and the number of check-ins at each venue, which signifies to the venue's popularity. Our test subjects were routed to a list of people checked in at "Raising Cane's Chicken" when they clicked on the venue. While they found such information helpful, they also wanted a way to acquire information about the venue itself without having to leave the app. This was not something we had initially considered, but their feedback has induced us to create a venue profile page (see below).
Having our app actually connected to LinkedIn was also a sentiment echoed by many of the test subjects as they believed it would expedite the process tremendously. Based on that feedback, we've incorporated using LinkedIn as an option for signing up.
We also had a couple of test subjects point out that our jargon needed to be more professional in nature, as we had previously been using the term 'friends' rather than 'connections' throughout our app. We changed our app verbiage to reflect this as well.
Overall, the usability testing was useful in that it allowed us to see things from a different perspective, which ultimately helped us elevate our app for our final presentation. Indeed, the overall feedback regarding our aesthetics was very positive during our final presentation; I believe this speaks to our attentiveness to subject feedback and our desire to craft a clean and usable website.
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